Archive for May, 2011

Apple’s gadgets can inspire god-like devotion

Neuroscientists say Apple’s gadgets can trigger areas of the brain associated with religion.

For Apple fans, the brand triggers a reaction in the brain that’s not unlike that of religious devotees, according to a BBC documentary series that cites neurological research.

http://edition.cnn.com/2011/TECH/gaming.gadgets/05/19/apple.religion/index.html?hpt=C2

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